The Land Rover Defender in Rust is not a new idea. However, the concept behind this specific Defender in Rust was unique.
Dubai Sign and Graphic Imaging Middle East is an annual trade fair specialised in signage, graphic imaging, screen & digital printing industries. Part of the show will be reserved for vehicle graphics where you will se the latest sports & luxury cars being wrapped. Of course not a big deal in Dubai!
Most of them will look the same with a big focus on matt finish, carbon fibre and GOLD finish! But how about a classic, vintage, old, rusted Defender in its own outdoor environment? Well, it just stood out of the crowd regardless its 65 years old look!.
Behind the truck was a beautiful landscape, underneath was a printed carpet of a rocky terrain rather than the blue/grey carpet! 3D shapes of rocks and cactus were also installed in the designated area made from styrofoam and resin.
Below you will see the ‘making of’ video as well as some time lapses movies from the show where you will see the reaction of the visitors.